Metal-Fach

The manufacturer of heating equipment, operating throughout Russia and selling and delivering heating appliances

More new visitors per month

10

times

By

We reduced cost of the request

1,5

times

By

We increased efficiency with the same expenses

2

times

By

Case

Input data

When coming to us, the customer had already run advertising campaigns in Yandex.Direct and Google AdSense. All of them had mistakes and shortcomings.

The customer wanted to diversify formats of advertisement and optimize it, completely redeem the information field and be available to the consumer on all possible platforms.

Client goals

The cost of the request

26

$

Requests per month

1000

Budget

15 380

$

Correction of mistakes

The customer provided us with the statistics for previous advertising campaigns, which allowed us to more clearly define the parameters of the target consumer.

3.

Thus we increased the rejection time from 15 to 30 seconds.

We excluded unwanted audiences

2.

Ad campaigns were split by regions and time of day depending on the conversion rate

We clearly segmented the audience.

1.

We added quick links and extensions, structured and got the accounts up and running. Previously rejected Ads were resubmitted for moderation.

We clarified the customer's ads

Optimization of sites

All the customer's sites suffered from slow loading speed affecting the rejection percentage.

Our programmers did the work, as a result of which sites are loaded faster. In addition, we deleted old widgets, as they were too aggressive for the visitor, and provided recommendations for the new widgets placement.

In order to optimize the customer's sites and advertising campaigns we also connected our own automation tool, the EveryStraus widget.

Finally we created banners in new formats and launched them into the Yandex and Google advertising networks.

Results

The new formats of ads increased the cover of the audience in the Yandex and Google advertising networks

The customer began to receive a lot of requests at a low price.

1138

Number of leads per month

25

$

The customer's plan for the cost per lead (CPL) has been achieved

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