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Metal-Fach
The manufacturer of heating equipment, operating throughout Russia and selling and delivering heating appliances
More new visitors per month
10
times
By
We reduced cost of the request
1,5
times
By
We increased efficiency with the same expenses
2
times
By
Case
Input data
When coming to us, the customer had already run advertising campaigns in Yandex.Direct and Google AdSense. All of them had mistakes and shortcomings.
The customer wanted to diversify formats of advertisement and optimize it, completely redeem the information field and be available to the consumer on all possible platforms.
Client goals
The cost of the request
26
$
Requests per month
1000
Budget
15 380
$
Correction of mistakes
The customer provided us with the statistics for previous advertising campaigns, which allowed us to more clearly define the parameters of the target consumer.
3.
Thus we increased the rejection time from 15 to 30 seconds.
We excluded unwanted audiences
2.
Ad campaigns were split by regions and time of day depending on the conversion rate
We clearly segmented the audience.
1.
We added quick links and extensions, structured and got the accounts up and running. Previously rejected Ads were resubmitted for moderation.
We clarified the customer's ads
Optimization of sites
All the customer's sites suffered from slow loading speed affecting the rejection percentage.
Our programmers did the work, as a result of which sites are loaded faster. In addition, we deleted old widgets, as they were too aggressive for the visitor, and provided recommendations for the new widgets placement.
In order to optimize the customer's sites and advertising campaigns we also connected our own automation tool, the EveryStraus widget.
Finally we created banners in new formats and launched them into the Yandex and Google advertising networks.
Results
The new formats of ads increased the cover of the audience in the Yandex and Google advertising networks
The customer began to receive a lot of requests at a low price.
1138
Number of leads per month
25
$
The customer's plan for the cost per lead (CPL) has been achieved
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